01 / Product experience
Introduce the state
As a visitor, I want an overview of Imo and a way into the subjects that interest me.
The opening page brings the publication and place-discovery experience together.
All workSelected work / 10
Interface studyEye on Imo
01 / Context
The idea
An editorial and discovery website presenting Imo through its news, people, and places. The site connects a broad introduction to focused routes for cultural and tourism exploration.
My contribution
Lead Developer
WebInfluencers
Built with
Next.js · Sanity · Motion · Tailwind CSS
Platforms
Web
Inside Eye on Imo
Product walkthrough02 / The problem & the approach
What the experience needs to solve
A place-based publication serves different visitor intentions: understanding what is happening, learning about people, and exploring destinations. One undifferentiated feed cannot explain all three equally well.
The approach
The site provides a general entry point, a people-focused section, and a tourism destination, giving each subject a recognisable reading path.
The story, screen by screen.
03 / User journeys02 / Product experience
Meet the people
As a reader, I want to explore the people connected with Imo.
Faces of Imo gives people-led stories a distinct destination within the wider site.
03 / Product experience
Explore places to visit
As a visitor, I want to discover destinations and cultural attractions.
The tourism section provides a focused browsing route for places rather than leaving discovery inside a general news feed.
04 / Behind the interface
Engineering the experience
Next.js provides the route structure, with Sanity supporting editorial content management.
The captured locale-aware pages share navigation and presentation patterns across people and tourism content.
Mobile apps
